MILO SUMMER CAMPAIGN 2020
POSITION:
Strategic planner
TYPE:
Group project
COURSE:
Interdisciplinary Communication project
PROJECT DETAIL:
- Plan the project in a team.
- Implement the project according to a deadline.
- Evaluate the project outcome and reflect on the process.
- Showcase the project to share with the clients.
Nestle is one of the biggest foods and beverage companies founded by Swiss pharmacist Henri Nestle in the 1980s after he successfully developed formula milk for premature babies. In 1912, Nestle opened its first representative office in Saigon, Vietnam, and has built numerous factories since. To Vietnamese consumers, Nestle MILO is one of the most popular products of the brand. MILO is cocoa, milk, barley powder, and beverage from Nestle.
KEY INSIGHT
The customer still considers ‘sport’ as a form of entertainment that only helps children relax while studying and academic achievement are still the major measures of development.
KEY MESSAGE
MILO accompanies moms in supporting children with their academic performance based on the positive impacts of playing sports.
CREATIVE CONCEPT
DOUBLE SCORE
- Rèn luyện thể thao, nâng cao điểm số -
